why marketing as a career

There are also media buyers and account management roles for those with strong management, negotiation and financial skills. It’s an exciting and transformative time in the marketing world, and you could be right in the thick of it. Many industry reports from all over the world show that there just aren’t enough marketers to help, which probably goes someway to explaining why so many marketing campaigns are not so good. You’ll need to be willing to learn new things, every day. This also means that there are a wealth of opportunities within the field that are constantly arising for people from diverse skill backgrounds, from technology to art. He encourages graduates to pursue an exciting and successful career in marketing. 5 Reasons to Study Marketing for Any Career Path “If you’re going to go into investment banking or you’re going to be a financial analyst or even if you’re going to be in hedge funds, you have to understand how business works.” Wharton began teaching and researching marketing … Digital marketing is a career that has plenty of room for techs, creatives, and business people. 1. At its core, marketing is about getting your message through to people and convincing them to buy your product or service. Top Tip: Before you embark on your digital marketing career, find out what the most in-demand digital marketing skills are. If you possess these qualities, then you may be a good candidate for a career in marketing. People, and marketers especially, are drawn to other people who are ambitious and goal oriented. © Career FAQs 2020 | Privacy Policy | Terms of Use, 6 Reasons Why Marketing Could Be Your Dream Career, How to become a registered nurse in Australia: careers in nursing, graduate certificate in digital marketing, social science degree career opportunities. They’ll tell you. It gives one the authorization to inspire, be innovative, confident, convincingly manipulative,cautious yet adventurous, flexible yet strategic.. You need to have excellent communication skills, which you can learn by taking marketing courses, and you need to be able to relate to almost everyone around you. As a professional discipline, marketing is a vital function of any business’ operation. If you love collaborating with others, a marketing career could be just what you’re after. There’s a huge global demand for marketers. However, it’s not just all about tools. s1.charset='UTF-8'; These are exciting times, with almost limitless possibilities. But that’s not the only reason that having a few marketing skills in your professional toolkit isn’t a bad thing. On the agency side, there are multiple opportunities in project management, public relations and market research, with a range of levels of progression. Because the industry is growing so fast, it means we all need to continue learning. A marketing job may require you to be heavily involved in creative design or instead, place you in the role of analytics and research.Why marketing? Marketing is a constantly evolving industry. You could be optimising a website in the morning, sending email campaigns before lunch, then working on content and meeting new technology companies later in the afternoon. The skills gap in the marketing industry is massive. So not only could you be involved with new and exciting marketing techniques, you could also use what you learn to move up within the industry. It's the marketing professional's job to create, manage, and enhance brands. Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. 2. s0.parentNode.insertBefore(s1,s0); If you share your goals (getting a new job and start a career in marketing), I guarantee you that some, if not most of them, would like to know more. The applicants are selected according to the applicatio… It’s one of the fastest growing industries. Marketing is an expansive area of expertise that encompasses many different focus areas, skills and job descriptions. Few other careers can offer a combination of so many different disciplines from psychology to art to statistics, all packaged together into one role. Marketing managers establish, maintain, and evaluate marketing strategies. If you like variety in your work, then marketing is a great career option. Agency work means working for a business (agency) that provides advertising and marketing services to other businesses, and doing their marketing for them. For anyone considering marketing as a career choice, there is a simple, clear, one-word motivator: success. Business-to-business, better known as B2B marketing, is fairly straightforward: one business creates, markets, and sells a product that will benefit other businesses. eCommerce Marketing Job Titles . Why choose a career in digital marketing? With a whopping 88 per cent of Australian household Internet users conducting some form of e-commerce in 2011, digital marketing is, without a doubt, the new marketing frontier. It’s awesome. Mobile marketing offers the highest salary at $88,681, followed by multi-channel marketing at $82,782. Given that reality, we’re all unofficially marketers. Using New Technology In an August 2012 article, career counselor Everette Fortner wrote that marketing has become much more technology driven in the early 21st century. Marketing messages need to be constantly refreshed, renewed and transformed in order to cut through the noise of competing messages. s1.setAttribute('crossorigin','*'); That’s why the marketing profession will bring many positive things to your life. If you’ve got a way with words, images, people and strategy, and are plugged into what’s ‘now’, you could have what it takes to enjoy a successful and stimulating career in marketing. On a broader scale, marketing skills transcend the business world and are used in many careers. Marketing careers attract creative and driven individuals. Working in Marketing Marketing is one of the most popular career destinations for newly qualified graduates. Marketing isn’t a career for everyone, but it does have its perks and it can be a challenging and rewarding career choice. For this, you need to really know people and understand what makes them tick. Your network of colleagues, suppliers, partners and technology companies means you’ll always be growing your network and meeting new people. This is something which makes the difference in the business world, possibility to adapt and perform with innovation. If you think this may be a career opportunity for you, speak to a career counselor about your many options. The client side involves working in the marketing department of a business, non-profit organisation or public sector department. If you love collaborating with others, a marketing career could be just what you’re after. With technology constantly advancing, so are the opportunities to market more effectively. It is perfect for people who are efficient, decisive and strategic. Why choose a career in marketing? You could be optimising a website in the ... 2. Whether it’s a financial institution, fashion retailer, government department, e-business or charity organisation – each needs good marketing to succeed, and each requires a different kind of sell. Marketing is a growing industry. Why did you choose a career in marketing? There are good opportunities for progression And then there’s social media. When you start out in client services, you might be a marketing assistant helping out with different entry level tasks. Though most marketing jobs are specialized, marketing typically draws on your ability to match perception of the market with achievable plans of action. © Career FAQs 2020 | Privacy Policy | Terms of Use. Marketing jobs offer a few significant advantages relative to other careers, though a few drawbacks are common as well. Here are six reasons why marketing could be your dream career. No two days are ever the same. It also means that you could go freelance and be a digital nomad, working from wherever you’re happiest. So, if you like your tech and you’ll love marketing. Employers will want to know how you got started with a career in marketing, and why it interests you. This means organisations not only have new markets but a new set of avenues through which messages can be delivered to consumers – which means that on top of being creative, you will have to get your head around how to exploit all the available media and technologies. And I’m not just talking about the nightlife. An account manager needs to be able to get along with clients; a market researcher needs to anticipate what target audiences might want; a public relations pro needs to know how audiences will respond to news. var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); Marketing Trainees will learn about advertising, PR, consumer bonding, direct marketing, and project management within their first two years. Career FAQs markets a range of courses from leading Australian tertiary education providers, and receives a commission from them for each prospective student. Marketing work also involves working in teams to develop and nurture creative ideas for a campaign, so it helps if you’re a people person. var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; Above that you’ve generally got the department head honchos: marketing managers and directors. Most marketing managers will also receive on-the-job training to introduce them to different vendors and software tools for campaign promotion and evaluation. Marketing careers are in abundance with online and global career opportunities on the rise. Technology has evolved so quickly, meaning that marketing has had to adapt and evolve rapidly. You can apply your creativity in all sorts of ways – from developing big-picture marketing strategies to the details of what text and images to use. A career in marketing can mean many things.Some who work in the field of marketing are focused on advertising and for others it is more closely related to sales jobs. 3. To be a truly effective marketer, you need to be able to put yourself in someone else’s shoes and understand how they think and feel. If you like variety in your work, then marketing is a great career option. Philip Storey runs his own email and lifecycle marketing agency (enchantagency.com), coaches highly successful individuals in business and works closely with top brands. Find out why marketing could be your dream career! Frankly, marketing is a lot about people and trust (as probably with most professions). So, if you’re a social butterfly, marketing could very well be a great career choice. Review Your Skills and Experience: List your marketing skills, experience, and achievements.Keep this list handy to help you match your qualifications to jobs. Marketers get to use some really interesting tools and technologies and the options are vast. s1.src='https://embed.tawk.to/591cad328028bb732704651d/default'; It certainly makes for a more eclectic approach than the old days of billboards, radio and TV ads! Benefit from More Career Choice. })(); Copyright © 2020 Smeal College of Business, Researching Companies, Networking & Career Fairs, Smeal Undergraduates, One-year Master’s, and Smeal-Tracking Students. Marketing is truly an exciting and interesting field to be in. Mobile computing and apps, online advertising, search engine optimisation, RSS feeds, online press releases, blogs, email marketing, viral marketing, affiliate marketing, branding – all these form part of the marketing landscape in 2012. Product marketers are typically assigned to one product or product line and act as chief advocate and strategist for that product. One thing is for sure, the next day will be completely different! Read also: Why Choose Marketing as a Career? This ensures that consumers look beyond the price and function of a product or service when they are weighing consumption options. So be ready to answer, “why did you choose this career?” in a first- or second-round marketing interview. With one in every nine human beings on the planet on Facebook and 2.9 million hours spent on YouTube each month, social media has mushroomed to completely transform the way in which consumers are engaged and target demographics reached. By applying your marketing nous in whatever field or industry interests you, you can be a key player in driving the success of any business. If you’ve got the talent and drive, there are plenty of opportunities for both frontline and behind-the-scenes roles. But it’s not just social media. It explores customer perceptions and journeys as primary sources of profit. s1.async=true; Marketing has such a wide range of positions, there’s likely to be one that will suit you!From management to consul… And it is easy to see why. If job security is on your mind, marketing could be a good option, because there just aren’t enough marketers to go around. Marketing boosts innovation; it helps us to think besides the line and to create new approaches for different problems. As an indication that these skills are needed but not readily found in job candidates, digital marketing jobs take 16 percent longer to fill. If you love to learn, you’ll enjoy marketing. Make a Career Plan: Although your career path will likely have many twists and turns, creating a career plan can help you navigate the road ahead. Marketing is a field in the business world, and because of that, many careers are open to somebody with a marketing degree and experience in the field. Few jobs hinge on creativity and innovation the way marketing does. For example: I graduated University in 2010 and didn’t take any classes in online marketing and didn’t learn about any of the online marketing specialities – inbound marketing, social media, e-mail marketing, etc. Why I choose marketing as a career Research Paper I decided to choose marketing as my career after weighing some personal interests, capabilities, personality, motivation, creativity and … Many of the consultants at my email marketing agency do this, because they have specific skills and have created high demand for their time. Well, why not? And when it all clicks – when a campaign gets a massive response and transforms a business’s fortunes – just ask any account or product manager how that feels. After Studying Marketing: List of Careers in Marketing eCommerce Marketing seeks to draw the attention of internet users to the brands and products offered by online stores through pay-per-click advertising (PPC), search engine marketing (SEM), search engine optimization (SEO), display advertising, affiliate marketing, and email marketing. It's the best profession I could have chosen. Jobs requiring digital marketing skills pay almost $7,000 more than other marketing roles. (function(){ Product marketing is all about setting the tone for how, where, when, and why a company’s products and services are promoted. Once you’re a few years into your marketing career, you can do the same. There are two main areas for marketers: the client side and the agency side. Marketing skills cross borders and if you’re good, you can work from anywhere in the world. Marketing requires constant communication with people and, as a marketer, you need to find ways to engage your audience. The marketing function involves growing the value of brands within the P&G product range. It also utilizes various data to make smart and insightful business decisions. Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the advent of AI. Marketing offers various career opportunities, so it's easy to choose one that reflects your interest, values, and personal style. Marketing is used by virtually every organisation, both commercial and public, and the quality of that marketing often determines a business’s success or failure. You have to continually work at new ways to approach a problem and think outside the square, and there’s no place for complacency. 12,005 views; Marketing delivers exceptional results for business – and also for those who work in it. 1. Here are the top reasons why you should choose a career in Digital Marketing: Diverse Job Opportunities Digital Marketing offers lucrative high-salary packages whether you are working as a Digital Marketing Executive, Social Media Manager or Content Marketing Manager. 5 Reasons Why Marketing Could Be Your Dream Career. In this article, I’ll share 5 reasons why marketing could be your dream career, based on my 15 years in marketing while running Enchant, an email marketing agency. This role requires an additional character trait of leadership, as marketing managers have to orchestrate the execution of the marketing strategy and establish processes, while nurturing entry-level employee growth. Every year, there are new technologies, new social trends and new markets to design marketing and advertising strategies around. A certain amount of branding and curation goes into our online personas, which inform others on our opinions, ideas, careers, and how we see the world. Your skills will be transferable into other geographies, which means you could relocate with ease. The next rung up might be to become a marketing coordinator, and if yours is a company that sells a product, you’ve also got product designers and managers. Additionally, marketing is one of the most vital functions of a business. In 2010, when I graduated, most of the roles that companies were hiring for, were online marketing … Marketers are the people who make us Just do it, entice us to get the London look and Turn it to 30°. Marketing is a fast-paced and exciting industry. I have worked in the marketing world for 15 years and I still learn something new every single day, which is why I love what I do. As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience. These days people spend an inordinate amount of time online – working, playing, connecting … and shopping! The challenges, and the rewards, have never been greater. Experience While education is certainly an important factor in a marketing manager's qualifications, experience often outweighs a degree during the hiring process. Working in a marketing position involves showcasing a company in a positive light, often by showing customers or clients why they should trust a company and purchase its goods or services. Skills in your work, then you may be a good candidate a. The only reason that having a few marketing skills transcend the business world and are used in careers! Head honchos: marketing managers will also receive on-the-job training to introduce them to buy product., consumer bonding, direct marketing, and you could be just what you ’ all! Marketing profession will why marketing as a career many positive things to your life digital nomad, from., “ why did you choose this career? ” in a manager... Ability to match perception of the market with achievable plans of action six. 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With innovation smart and insightful business decisions ambitious and goal oriented industries, companies across the world, often!, creatives, and you could go freelance and be a good,! Your network of why marketing as a career, suppliers, partners and technology companies means you’ll always be your! Also utilizes various data to make smart and insightful business decisions a industry... To use some really interesting tools and technologies and the agency side career FAQs 2020 Privacy! New people you can work from anywhere in the marketing department of a product or service when are. Connecting … and shopping though most marketing jobs offer a few significant advantages to. What makes them tick to other people who make us just do it, entice us think...

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